Doypack Packaging

1. Ritz Snack Mix, a New Jersey-based snack product from Nabisco, faced a shelf-display problem because its flat pouches were difficult to keep upright. A stable outer structure was needed to improve shelf placement and make details of the product easier to view. To explore suitable options, the company consulted Printing Shell’s packaging specialists. After the packaging requirements were discussed, a stand-up Doypack featuring a bottom gusset and resealable zipper was recommended. The dimensions of the pouch and closure details were reviewed according to the client’s preferences, with any requested adjustments considered before final approval. The proposed packaging design was intended to attract greater attention in the market.

Results:

• Easier upright placement on shelves

• Clearer visibility of product details

• More convenient resealing after opening

2. Excess packaging weight and plastic consumption created a concern for Method, a California-based home-care brand, because rigid bottles were considered less practical for liquid-soap refills. A lightweight alternative was needed to simplify handling and pouring while reducing reliance on rigid packaging. To explore suitable options, the company consulted Printing Shell’s packaging specialists. After the refill requirements and material specifications were discussed, a lightweight spouted Doypack featuring translucent packaging material and a shaped bottom was recommended. The proposed structure was reviewed against the client’s budget, product compatibility, and handling requirements before final approval.

Results:

• Lower packaging weight per refill

• Easier carrying and pouring

• Potential reduction in plastic consumption

3. Limited visibility of the contents through opaque packaging raised a product-trust concern for SnackWell’s, a New Jersey-based snack range from Nabisco. Customers could not see the snacks before purchase, creating a need for greater transparency in the packaging of the product. To address this concern, the company contacted Printing Shell to discuss suitable packaging options. After the packaging requirements were discussed with Printing Shell’s packaging specialists, a Doypack featuring a transparent window, resealable zipper, and tear notch was recommended. The window placement and product details were reviewed according to the client’s preferences, with any requested adjustments considered before final approval.

Results:

• Greater visibility of snack contents

• Easier product inspection before purchase

• Clearer presentation of product details

4. Falling short of a 15% recycled-content target created a material-selection challenge for Hershey’s, a Pennsylvania-based confectionery brand. A suitable packaging structure was needed to support the recycled-content requirement while maintaining the barrier protection required for the product. To explore alternatives, the company consulted Printing Shell’s packaging specialists. After the material specifications and protection requirements were discussed, a Doypack featuring a kraft-paper exterior, recycled paper content, and a suitable inner barrier layer was recommended. Material composition and recycled-content percentages were verified before final approval to confirm compliance with the target.

Results:

• Better alignment with recycling targets

• Natural kraft packaging appearance

• Product protection prioritised during material selection

5. Ortho Dursban, a California-based product sold under a generic product name, faced a purchasing challenge because the standard minimum order quantity exceeded the buyer’s initial requirements. This created concerns about upfront expenditure and excess inventory. To explore more flexible options, the buyer consulted the team at Printing Shell. After the required pouch size, material, printing specifications, and budget were discussed, a lower minimum order quantity was proposed, subject to production feasibility. The final order arrangement was reviewed according to the buyer’s requirements before confirmation.

Results:

• More practical initial order quantities

• Lower upfront packaging expenditure

• Reduced risk of excess inventory

6. Crowded product information created a packaging concern for Kodak, a New York-based imaging brand, because cartridge details and product instructions competed for space on the main packaging panel. A clearer information layout was needed to make essential details easier to locate while keeping the primary design organised. To explore suitable options, the company consulted Printing Shell’s packaging specialists. After the information requirements were discussed, stickers for secondary or variable details were recommended, leaving the main Doypack print area for essential branding and product identification. The sticker placement and information layout were reviewed according to the client’s preferences, with any requested adjustments considered before final approval.

Results:

• Easier access to information of the product

• Less crowded main packaging panel

• Simpler updates to cartridge details