Have you heard the latest news about unboxing? In recent years, the opening of the Custom Boxes has gone from being an attractive actor to a must-have ritual when you receive a product from a unique or famous brand. Imagine waking up on Christmas morning and sifting through your presents; The excitement and aura it creates is what the chest opening process is all about. Brands are striving with their custom packaging to recreate that gift-giving thrill.
Before, brands were only aware of the quality of their products; However, brands have a 360 trend and make every aspect of their packaging unique and stand out from the crowd. One of those aspects is the unboxing experience. Most brands are now looking for ways to make their customers’ packaging experience unique and memorable.
How does unboxing help a brand?
Isn’t that the million dollar question? Well, to answer that question in the most complicated way, the smooth unpacking process will turn you into dear customers, how is that? This is the age of sharing everything online, from new purchases to opening and testing; People no longer hide anything.
From makeup to dresses to food you need custom boxes by Printingshell, you can get reviews of everything online. These reviews include not only the product but also the primary and secondary packaging. This means that no matter how ugly your package is, it will expire online. Good and bad, both types of packaging are covered in the unboxing reviews. When you go to YouTube to search, you will find reviews with custom hard boxes, toy packaging, custom makeup boxes, fancy packaging, candle boxes, and toy boxes. Therefore, retailers are now increasingly focusing on their custom rigid boxes, along with the quality of their products. This has also made packaging marketers nervous and they are now creating exciting new ways to make the consumer unpacking experience better and better.
Why should a brand consider the unboxing experience important to the brand with Printingshell?
Why are brands striving to build rapport and connect with consumers? The answer is to earn customer loyalty, keep the customer coming back for more. Brands know it is replaceable; If they are not in contact with the target market, then the target market will move to another similar brand. Competition is tough, brands can’t stand mistakes, and it’s not as good as a bad experience to unpack the box.
Unpacking is important for a large building because with a great unpacking experience, there is a great chance that your customer will come back to make another purchase soon. Did you know that 40% of consumers are returning to the brand that had a good experience opening their box? By giving them a good experience when opening the package, you make sure that they contact you when they need your product back.
For example, if you offer high-quality clothing at affordable prices, but the customer receives it late, in a sea of plastic, in addition to wrinkles. Although the dress fits very well and was within everyone’s reach, the way it arrived and the way the box was opened was a terrible experience; This is not an experience that the consumer wants to repeat. So the next time your customer needs a dress, they might look elsewhere. So even though your product is amazing, you lost a loyal customer to your ordeal opening the box. When a customer orders a product online, they expect it to arrive. They may have plans to open it directly on social media, and when custom boxes or custom packaging doesn’t deliver what is expected, they are truly disappointed.
To provide the consumer with the WOW unpacking experience, think about each consumer individually and then plan your custom packaging. Imagine opening the product box and thinking about the features you love and hate, keep the ones you love and ignore the annoying ones, and you have the best-planned consumer unbox.